Interviewing actress and coach Irene Antonucci again: promoting her book " The Communication of the Winning Artist"

1.- Can you tell us a little about your background as an actress and coach? How did you get started in these two disciplines?

My journey as an actress began in Puglia, where I discovered my passion for the stage and acting. That experience pushed me to explore different realities, leading me to work not only in Italy but also in international contexts such as Colombia and Ecuador, where I had the opportunity to deepen and enrich my artistic background.

At the same time, my desire to share this experience and help other artists communicate their identity authentically led me to pursue coaching. I developed methods and strategies that I later compiled in my books Crea la tua Identità and La Comunicazione dell’Artista Vincente, with the goal of providing practical tools for building a strong and genuine personal brand.

Ultimately, my experience as an actress and coach stems from the belief that art, combined with authentic communication, is the key to breaking boundaries and creating meaningful connections.

2. What do you think it takes to be successful as an artist today?

Achieving success as an artist today requires a journey of self-discovery and authenticity. It’s not just about mastering technique or perfecting your craft—it’s about understanding who you are, what emotions you want to convey, and what message you wish to share. This self-awareness not only enriches your performances but also helps you build a strong and recognizable identity in the industry.

Exploring different forms of art and communication is also essential. Every experience, even those outside your specific field, contributes to your growth and adds depth to your artistic expression. Being versatile, open, and curious allows you to develop a broader vision and adapt to the many opportunities the industry offers.

Building a network of authentic connections is equally crucial. Engaging with other artists, professionals, and cultural communities not only opens new doors but also provides inspiration and support in an industry that can be challenging and unpredictable.

Finally, cultivating resilience is indispensable. The world of art is filled with challenges, uncertainties, and unexpected turns, but those who are determined to persevere and keep evolving will always find new ways to thrive. Success is not just about creating—it’s about telling stories that resonate with people, awaken consciousness, and leave a lasting impact. Investing in yourself, embracing your uniqueness, and communicating with authenticity are the true keys to transforming your passion into a fulfilling artistic journey.

3. In your book “La comunicazione dell’artista vincente,” what are the key points you address about effective communication for artists?

In my book The Communication of the Winning Artist, I aimed to capture the essential importance of communication in all its forms, a crucial aspect for any artist who wants to stand out and make a difference in their professional journey. Among the main themes I address, there are several I consider fundamental for anyone looking to build a solid and authentic career in the arts.

Let’s start with communicating with oneself. This is the first step every artist must take, because the most important communication is the one that happens within ourselves. If we’re not able to understand who we are, to know ourselves deeply, and to communicate effectively with ourselves, it will be difficult to do so with others. This self-discovery process not only enriches our personal lives but also reflects in our professional lives, improving the quality of our performances and the relationships we build.

Then, I talk a lot about public speaking. Being able to communicate effectively in public is a skill every artist must develop. It's not just about speaking clearly but also about presenting oneself with confidence and credibility, so that we can transmit our message authentically. Advanced public speaking techniques are essential for handling auditions, conferences, or any situation where we’re in the spotlight.

Another crucial point is building successful connections. No artist is an island: creating positive, long-lasting relationships within the industry is vital. Learning to communicate authentically and manage interpersonal dynamics helps build a strong network of contacts, which becomes essential support in the professional journey.

One aspect that is often overlooked but I consider decisive is learning to sell yourself. In such a competitive world, knowing how to present and highlight your work is essential. It’s about developing a strategy that not only emphasizes the value of your talent but also helps build a reputation that speaks for itself. Selling your work isn’t just about marketing, but also about communicating your value in a genuine and strategic way.

Next, there’s a chapter that’s very important to me: communicating effectively with film industry stakeholders. In this sector, you often find yourself interacting with figures such as agents, casting directors, directors, and producers. It’s not enough to be good at your craft, it’s also crucial to know how to relate to these figures in a way that fosters productive collaborations. Communication with them must be clear, respectful, and professional to open doors to opportunities that can make a difference in an artist’s career.

Finally, in an increasingly digital world, there had to be a chapter on digital positioning communication for artists. Managing your online presence in a world where social platforms are key is essential for standing out. Every artist today must know how to manage their image and communication on social media consciously and strategically, to build visibility that aligns with their career and the message they want to convey.

In short, my book focuses on how artists can develop mindful and strategic communication, which goes beyond technique and embraces both personal and professional growth. Every aspect of communication, from the relationship with oneself to the connection with the public and colleagues, is an important piece in building a successful and sustainable artistic career.

4. Why did you decide to write this book, and what main message do you hope to convey to your readers?

I decided to write this book because, as an artist, I have personally experienced the difficulties and challenges that arise when trying to build a successful career in the arts. I realized that, in addition to technique and passion, there is a fundamental aspect that is often overlooked: communication. It’s not just about how we express ourselves on stage or in front of the camera, but also how we communicate with ourselves, with others, and how we present ourselves to the world.

The book was born from this personal need: as an artist, I had to learn over time to manage and improve my communication in order to navigate the artistic industry with more awareness and confidence. I felt the need to share this journey and the strategies I developed because I believe that every artist can benefit from more effective and authentic communication. It’s not just about technique, but about being able to tell your story, your emotions, your experiences, in a way that resonates with the audience.

The main message I hope to convey to readers is that communication is not a secondary aspect, but a fundamental pillar for artistic success. It’s not just about acting or being good at your craft; it’s about being able to communicate clearly, consciously, and authentically in every aspect of your career. Whether it’s addressing an audience, managing relationships with industry colleagues, or building your online presence, conscious communication is essential for standing out and growing as an artist. This book aims to be a practical and reflective guide to help every artist recognize and develop their communicative potential, to build not only a career but also an authentic connection with their audience.

5. What is your personal approach when working with artists in your coaching practice?

My personal approach to coaching artists is rooted in a philosophy that places authenticity and self-awareness at the core. Every artist has their own vision, journey, and voice, and my goal is to help them discover and develop these unique traits, rather than imposing a pre-made model.

First and foremost, I focus on building a solid foundation of trust. It is essential for the artist to feel secure in exploring their emotions, vulnerabilities, and fears because it is only in this space of openness that the most authentic and creative resources can emerge. Therefore, my approach is that of an empathetic guide, helping the artist better understand themselves, overcome insecurities, and find the courage to express themselves without fear of judgment.

The technical aspect is undoubtedly important, but it is not the only one. I believe that to achieve the most in artistic performances, it is essential to also work on the emotional and psychological dimension of the artist. For this reason, I also address issues related to managing anxiety, building a positive and resilient mindset, and handling professional relationships with each artist.

Additionally, I firmly believe in the importance of effective communication, both with oneself and with the audience and colleagues. During my coaching, I help artists develop the necessary skills to communicate their artistic identity clearly, authentically, and persuasively, so that they can not only be understood but also appreciated and respected in their field.

In summary, my approach to coaching is centered on the value of authenticity, the courage to express oneself, and the awareness that when an artist is in harmony with their identity and communication, they can reach great heights in both their career and personal life.

6. In your experience, what are the biggest obstacles artists face in their careers, and how can they overcome them?

The most common obstacles that artists encounter in their careers are both external and internal. On one hand, there's the competition within the industry, which can be overwhelming, especially in an increasingly digital world where visibility is crucial. On the other hand, there are more personal challenges, such as insecurity, fear of judgment, and difficulty in establishing one's artistic identity.

One of the main obstacles many artists face is the fear of not being good enough or not being able to stand out. This often stems from a constant comparison with others or the feeling that someone else is always more talented or more visible. Overcoming this fear starts with inner work: building strong self-esteem and a clear vision of who you are as an artist. It's crucial to understand that each path is unique and that success doesn't only depend on talent but also on determination, consistency, and the ability to face failure with resilience.

Another significant obstacle is managing economic uncertainty. Many artists, especially in the beginning, have to deal with periods of inconsistent work, lack of financial stability, and the challenge of promoting themselves and their work. The solution here is learning how to sell oneself, communicate effectively one’s value, and create opportunities. Developing an entrepreneurial mindset is key, as it allows artists to manage not only their creative side but also the professional aspect. A successful artist is also a good “manager” of themselves, capable of seizing opportunities and building lasting relationships in the industry.

Lastly, a significant obstacle is the lack of support or a network that can foster professional growth. In an industry that often rewards those who know the right people, it's essential to build genuine relationships with colleagues, producers, casting directors, and other professionals. Being part of an active and open artistic community can make all the difference and open doors that would otherwise remain closed.

In summary, to overcome these obstacles, artists must invest in both their personal development and their professional journey. Self-awareness, resilience, and a solid communication and networking strategy are essential tools for navigating challenges and achieving long-lasting success.

7. Can you share an anecdote or experience that has been meaningful to you in your role as a coach or actress?

One experience that really stuck with me was during a scene I filmed in Colombia for "Domingo el último esclavo." We were in Montería, where the temperature was reaching 40 degrees, and the humidity was so high it felt like breathing thick air, almost impossible to inhale. Imagine, the heat was so intense that sweat was pouring down every part of my body, but as always, we had to keep working, maintaining our energy and focus.

One of the most memorable moments was when I had to ride a horse, which turned out to be a bit more "wild" than I had anticipated. It wasn't a badly behaved horse, but the heat and obvious exhaustion made him restless, and harder to control. During the shoot, while trying to stay calm and focused, the horse began kicking, giving me an adrenaline rush like never before.

Despite everything, that moment taught me a valuable lesson. The heat and difficulty made me realize how our bodies and minds are capable of adapting, finding hidden resources, and reacting even in challenging situations. At that point, there was no room for panic or frustration. My goal was to stay centered, communicate with the horse, and together, find a way to finish the scene in the best possible way. When we finally wrapped the scene, there was a satisfaction that went beyond just the final result: I had faced the challenge with calmness, resilience, and awareness. That feeling is something I always carry with me, both as an actress and as a coach.

8. How do you integrate your knowledge as an actress into your work as a coach for artists?

 I integrate my experience as an actress into my coaching by using a dynamic, hands-on approach that focuses on adaptability and presence in any situation. For instance, I encourage artists to use improvisation techniques to handle unexpected moments—much like on set—so they can navigate real-life challenges with spontaneity and confidence. I also guide them in analyzing different roles, not only to prepare for a performance but to understand how to authentically represent themselves in various professional contexts. This method helps artists harness the energy of live interactions and translate it into effective self-presentation, whether they're auditioning, networking, or promoting their work. Ultimately, I draw on my acting experience to help artists embrace a mindset that sees every encounter as an opportunity to refine their unique voice and make a genuine impact.

9. Communication is a central theme in your book. What specific techniques or skills are essential to improve in this area?

In my book, I approach communication in a broad sense, extending far beyond traditional acting techniques. One of the essential skills I focus on is strategic storytelling—the art of structuring and narrating your personal story so that your message is coherent, compelling, and resonates deeply with your audience.

Another vital competency is active listening. This means truly engaging with and understanding the feedback from your audience, which allows you to fine-tune your message and adjust your approach based on their needs and expectations.

I also emphasize the importance of personal branding. It's about more than just presenting yourself authentically; it's about consistently conveying your unique value across all digital and physical platforms, ensuring that your identity as an artist is both strong and recognizable.

Lastly, mastering digital communication is crucial in today’s landscape. This involves developing effective strategies for leveraging social media and other online tools to build and maintain a strong presence in an increasingly competitive market.

Together, these techniques—strategic storytelling, active listening, personal branding, and digital communication—form the foundation of a powerful, authentic approach to connecting with your audience and elevating your career as an artist.

10. In the current context, how has the art and performance industry changed in terms of communication and personal marketing?

The art and entertainment industry has undergone a profound transformation with the evolution of digital communication and personal branding. Today, an artist can no longer rely solely on talent or traditional industry connections to succeed; mastering self-promotion and building a strong, authentic presence is essential.

One of the most significant changes is the shift toward self-promotion. With social media and digital platforms, artists can now reach their audience directly without depending entirely on agents or production companies. This means that the ability to create engaging content and tell one’s story has become a crucial skill.

Another key aspect is the personalization of communication. Audiences today seek authenticity and connection, so artists must not only showcase their work but also share their values, journey, and vision. It’s no longer just about “appearing” in the industry—it’s about building a genuine relationship with their community.

Additionally, the industry is increasingly driven by digital positioning. Managing platforms like Instagram, YouTube, and TikTok strategically is no longer optional; it’s a necessity for those who want to stand out and create professional opportunities. Being active online isn’t just about posting content—it’s about engaging, networking, and forming collaborations that can expand one’s reach and credibility.

Finally, the entertainment world is now favoring those who can merge talent with entrepreneurship. Successful artists today are not just performers but also creators, producers, and communicators who navigate their careers with awareness and strategy.

11. What advice would you give to an artist just starting out in their career?

My advice for an artist starting their journey is to invest in yourself first. Talent is just the starting point, but what truly makes a difference is understanding who you are, what you want to communicate, and how you want to position yourself in the artistic world.

Work on your identity. Don’t try to fit into a mold just because it seems to work for others. Authenticity is what will make you stand out and build a solid, lasting career.

Never stop learning. Study, experiment, and explore different disciplines. The art world is constantly evolving, and an artist who adapts, learns, and innovates will always have an edge.

Embrace failure as part of the process. Rejection is part of the job, but it doesn’t define you. Every obstacle is an opportunity to improve and refine your vision.

Build genuine connections. Art is about communication and connection. Surround yourself with people who inspire you, challenge you to grow, and share your passion.

And most importantly, don’t wait for someone to give you permission to express yourself. Create, tell your story, and share it with the world. Today, you have the tools to do so without intermediaries—use your voice and make your mark.

12. In your opinion, what role does authenticity play in an artist’s communication?

Authenticity is the beating heart of an artist's communication. In a world saturated with images, messages, and content, what truly captures attention and creates connection is the truth behind the expression. Being authentic means having the courage to show oneself as they truly are, without masks or filters designed to please others.

In the artistic field, authenticity is not just an added value—it’s a necessity. Audiences can immediately sense whether a message is genuine or merely a marketing strategy. An artist who communicates with authenticity doesn’t just attract attention but builds trust and a deep connection with their audience.

Authenticity doesn’t mean perfection—quite the opposite. Imperfections, vulnerabilities, and unconventional paths are what make an artist unique. When one stops trying to fit into an imposed standard and starts speaking, creating, and sharing with self-awareness and truth, communication becomes magnetic.

Ultimately, authenticity is what transforms an artist from just a performer into a true reference point. It is the driving force that allows them to stand out, leave a mark, and inspire others through their journey.

13. Do you have a period or part of your career that you consider a turning point? What did you learn from that experience?

A turning point in my career was when I decided to leave my home country, Italy, and move to Colombia. This decision was driven by the desire to challenge myself in a completely new environment, far from my comfort zone. But more than anything, it was an act of self-acceptance, a process that led me to make significant personal growth.

Living and working in Colombia pushed me to face new and stimulating challenges, but it also made me confront my fears, insecurities, and the difficulties of adapting to a different culture. It was during this time that I learned to trust myself more, to understand my value, and my artistic journey. Accepting my vulnerability, acknowledging my limits, and, at the same time, embracing my strengths, were some of the key steps.

When I returned to Italy, I brought with me a new sense of awareness and a more mature perspective on both life and my career. I realized that art and communication are powerful tools to express one’s authenticity and that personal growth is closely linked to our professional path. This turning point was crucial to my evolution as an artist and as a person.

14. What are your future plans, both in coaching and performance? Are there any new projects on the horizon?

At the moment, I can’t share specific details about my future projects, but I can tell you that there will definitely be a lot of cinema and training in the works. I am constantly evolving in both areas, whether it's through new roles in film or expanding my coaching initiatives. My focus is on continuing to grow and create meaningful, impactful projects, both in front of the camera and behind the scenes. Stay tuned, because there's a lot on the horizon! Definitely follow me on my social channels to stay updated on all the latest news and projects! You’ll find all the information on my upcoming work, both in cinema and coaching, as well as some insights into my personal journey. Don't miss out – I’m very active on Instagram and YouTube.  

Sito web: www.ireneantonucci.com

Amazon books: https://amzn.eu/d/g30TlkF

Youtube channels: https://www.youtube.com/@IreneAntonucci